Marketing Team

A Marketing team is traditionally considered a cost center when, in reality when it is planned and well executed, it should operate as a profit center. Driving sustainable sales and revenue growth for your company.

Your business needs a marketing team to communicate your unique selling proposition to the right audience at the right time and generate sales and whether you are a small or medium sized business we are here to help you place that proposition in front of your target audience.

For this purpose, Marketing Squad is an extension of your team that will plan, execute and measure end to end marketing activities for your business to drive traffic, customers, sales and grow revenue. Traditionally these activities are performed by a full marketing department and that can be expensive.

The table below describes the average annual salaries of marketing professionals in Australia:

Social Media Manager

$100,000

Communications Manager

$110,000

Senior Marketing Manager

$140,000

Salary ranges are approximate guides provided by Hudson consultants and other sources across Australia. They relate to mid-weight base salaries in Sydney and exclude superannuation/bonuses/incentive schemes/stock options and so on.

 

Place yourself in the forefront of your competitors with a marketing program that is always on.

The Marketing Team Approach

With Marketing Squad you will not only maximise the return on your marketing investment but will also help you to save on resources, namely time, not having to recruit, hire, train, and manage staff. As part of your team, you will always be covered. There are no sick or annual leave days, your marketing is always on. In addition, Marketing Squad programs are flexible, with the ability to grow as your business grows, they are tax deductible and contract free.

The process is very simple:

  1. Receive a free 30 minute (no obligation) discovery call to learn more about your company and ensure we are the right fit for your business.
  2. Together, we have a planning session to understand your business and goals, your industry and competitors, and who your customers are.
  3. We develop a powerful marketing plan to attract the right prospects, nurture and convert them into customers.
  4. You choose one of the two marketing programs to execute your businesses marketing strategy, drive traffic, generate sales and boost revenue.
  5. You will receive a weekly insights and results report which we use to meet with and discuss once per month.

Planning Session

The Planning session is the starting point to deeply understanding your business, products, and services along with your competitors, challenges and strengths. The outcome of this session is a 12-month strategic marketing plan that uncovers (discovers or highlights) what your value proposition is (unique selling proposition) and who your ideal customer is, who your key competitors are and what they are doing. We will recommend activities and marketing channels to execute the plan and achieve the agreed goals for the year. This session lasts approximately four hours.

Investment: $1,499 (GST inclusive).  

Digital Marketing Program

The Digital Marketing program is a powerful way to drive traffic to your business, engage with your target audience and generate sales. During the planning session, we will come to understand your business, products, and services, buying personas and your business objectives.    

We will develop a unique 12-month marketing strategy for your business. Your Marketing Squad will select the right marketing channels, research and develop original content, manage, respond and monitor all channels. Ensuring we represent the voice of your business across all marketing channels and provide you with weekly insights and results report is our number one focus.

Activities that your Marketing Squad can perform are:

  • Selection of digital marketing channels for your business. Including, but not limited to Facebook, Blog, Email.
  • Establish a key audience for the marketing channels.
  • Research and develop original written and graphic content for the marketing channels.
  • Daily management, monitoring and providing feedback of digital channels.
  • Interact with customers or users and represent the voice and brand of your business through all digital channels.
  • Weekly insights and results report.

In addition, you can utilize our Advertising Campaigns Program (Paid Ads) to develop, manage and monitor budgets for paid advertisements through social media platforms such as Facebook ads, Instagram ads and Google ads among others.

Investment: $1,449 per month (GST inclusive) or annually $14,490 and get 2 months free.

The Marketing Squad will not lock you into a contract and strongly recommend to own a program for a minimum of 4 months to see results. Your company can invest in 12 month programs, receiving 2 months free.

Social Media Marketing Program

The Social Media Marketing program is an effective way to engage with prospects and existing customers through the right channels for your business. During the planning session, we will understand your business, products and services, the target audience and your business objectives.

We will recommend the most relevant channel(s) for your business and create a 12-month activity plan. Your Marketing Squad will manage the selected channel(s), develop and publish content and manage (respond) to comments on your behalf, measure and send your weekly insights and results report.

Some of the activities that your Marketing Squad can perform are:

  • Develop and implement the Social Media strategy for up to 2 channels.
  • Select the right channels (up to 2) to execute the strategy.
  • Creation or optimisation of existing social media channels if they already exist.
  • Establish key audience(s).
  • Daily management of the selected channel(s) including publishing, monitoring, and feedback.
  • Research and development of written and graphic content.
  • Interact with customers and users and represent the voice and brand of your business through the selected social media channel(s).
  • Weekly insights and results report.

In addition, you can utilize our Advertising Campaigns Program (Paid Ads) to develop, manage and monitor budgets for paid advertisements through social media platforms such as Facebook ads, Instagram ads and Google ads among others.

Investment: $899 per month (GST inclusive) or annually $8,999 and get 2 months free.

The Marketing Squad will not lock you into a contract and strongly recommend to own a program for a minimum of 4 months to see results. Your company can invest in 12 month programs, receiving 2 months free.

Advertising Campaigns (Add-on)

This program is an extension or add-on to either the Digital Marketing or Social Media Marketing programs. This option incorporates the development, publishing, management and reporting of paid advertisements through Social Media such as Facebook ads, Instagram ads and Google ads among others.

Some of the activities that your Marketing Squad can perform are:

  • Keyword Research.
  • Planning and scheduling campaigns. 
  • Development of channel advertisements.
  • Budget management and optimisation.
  • Track and report performance.
  • Remarketing.

**Advertisement costs are not included. Budget to be defined during the planning session.**

Investment: $999 per month (GST inclusive) or annually $9,990 and get 2 months free.

The Marketing Squad will not lock you into a contract and we strongly recommend to own a program for a minimum of 4 months to see results. Your company can invest in 12 month programs, receiving 2 months free.

Our mission is to generate value for your company.

No excuses, no B.S. We deliver results to make your business grow and succeed

Once you own our programs your business will benefit with:

  • More traffic to your website, store or generate more calls to your business.
  • Increase the number of potential clients and leads.
  • Boost conversion.
  • Grow sales and revenue.
  • Make your business succeed.

Marketing Squad programs are flexible, you can combine them at any time or own two or more programs. For example, two social media marketing programs to manage four channels scaling the marketing reach as your business grows. If you need bespoke marketing activities we can accommodate them within your current program or look to increase the ownership of programs on demand for as long as you require them.

If you have any questions or need further information about the marketing programs please contact us by clicking on the button below.

Traffic. Conversion. Sales

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